One of our staff members, Esther, took a holiday a couple of years back to go to a music festival overseas. I thought nothing of it, thinking she had gone to Glastonbury or Reading. About a month after she got back, I asked how Jay-Z had been at Glastonbury. She looked at me and said, ‘Dude, I went to Worldwide Festival in Sete!’ ‘Um, OK. Sete … um, where is that? Sounds French,’ I mumbled. I thought I might as well keep rolling with the ignorance. Esther started to hyperventilate slightly. ‘OMG, so picture a music festival spread out over a little fishing town in the southeast of France, where fishermen catch and then cook you every meal from their little bistros, where there are shows in different venues all across town and the music just doesn’t stop! Everyone is just chilled and on the same vibe.’ ‘Wow, sounds amazing!’ I said, then started thinking of what I would make if I had a burger stand there. I would make this.